Privacy Policy | The Barrera Properties Real Estate

Privacy Policy

The Barrera Properties, LLC

thebarreraproperties.com

Effective Date: January 1, 2026 | Last Updated: March 5, 2026

1. Introduction

The Barrera Properties, LLC ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website thebarreraproperties.com (the "Site"), use our services, or interact with us through forms, email, phone, text message, or social media.

By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please do not access the Site or provide any personal information.

2. Information We Collect

Personal Information You Provide

We collect personal information that you voluntarily provide when you:

• Fill out a form on our Site (such as our lead magnet opt-in form)

• Request a free guide or resource (such as The AI Advantage guide)

• Book a strategy call or consultation

• Contact us via email, phone, or text message

• Subscribe to our email communications

• Attend a workshop, webinar, or coaching session

The types of personal information we may collect include:

• First name

• Email address

• Phone number

• Mailing address (if provided)

• Responses to form questions (such as "What best describes you?")

• Any other information you choose to provide

Information Collected Automatically

When you visit our Site, certain information may be collected automatically, including:

• IP address

• Browser type and version

• Device type (desktop, mobile, tablet)

• Operating system

• Pages visited and time spent on each page

• Referring website or source

• Date and time of your visit

This information is collected through cookies, web beacons, tracking pixels, and similar technologies. See Section 7 (Cookies and Tracking) for more details.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain our Site and services

• To deliver requested resources, guides, and lead magnets to you via email

• To respond to your inquiries, questions, and requests

• To send you relevant follow-up communications based on your expressed interests

• To personalize your experience and deliver content relevant to your needs

• To send marketing and promotional communications (with your consent)

• To improve our Site, services, and user experience

• To comply with legal obligations and protect our rights

• To segment our audience for more relevant communication (based on your form responses)

4. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our business, including:

• GoHighLevel (CRM, email marketing, and automation platform)

• Website hosting providers

• Email delivery services

• Payment processors (if applicable)

• Analytics providers (such as Google Analytics)

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you of any such change.

5. AI Tools and Technology

The Barrera Properties uses artificial intelligence (AI) tools to enhance the services we provide to clients. This includes:

• AI-powered property search and matching tools

• AI-assisted market analysis and pricing tools

• AI-powered communication tools (including the upcoming Sonia AI assistant)

• AI coaching and educational resources

When you interact with our AI tools, please be aware that:

• AI tools may process the information you provide to generate personalized recommendations

• AI-generated insights are for informational purposes and do not constitute professional legal, financial, or real estate advice

• We do not share your personal information with AI tool providers beyond what is necessary to deliver the service

• Any AI-assisted recommendations are reviewed and supplemented by human expertise

6. Text Message (SMS) Communications

If you provide your phone number and consent to receive text messages from The Barrera Properties, you agree to the following:

• We may send you non-marketing text messages related to your real estate inquiry and guide delivery

• We may send you marketing and promotional text messages if you separately consent to receive them

• Message frequency varies based on your interactions with us

• Message and data rates may apply depending on your mobile carrier

• You may opt out at any time by replying STOP to any text message

• You may request help by replying HELP to any text message

• Your consent to receive text messages is not a condition of purchasing any services

7. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to collect information about your browsing behavior. Cookies are small text files stored on your device that help us improve your experience.

Types of Cookies We Use

• Essential cookies: Required for the Site to function properly

• Analytics cookies: Help us understand how visitors use our Site (e.g., Google Analytics)

• Marketing cookies: Used to deliver relevant advertisements and track campaign performance

• Preference cookies: Remember your settings and preferences

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking certain cookies may affect your experience on our Site.

Google Analytics

We use Google Analytics to analyze website traffic and usage patterns. Google Analytics collects information anonymously and reports website trends without identifying individual visitors. For more information about how Google uses your data, visit Google's Privacy Policy.

8. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it.

10. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you

• Correction: Request that we correct inaccurate or incomplete information

• Deletion: Request that we delete your personal information

• Opt-out: Unsubscribe from marketing emails by clicking the "unsubscribe" link in any email

• Opt-out of texts: Reply STOP to any text message to stop receiving SMS communications

• Withdraw consent: Withdraw your consent for data processing at any time

To exercise any of these rights, please contact us at [email protected] or call 918.609.0357. We will respond to your request within 30 days.

11. Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will promptly delete it.

12. Third-Party Links

Our Site may contain links to third-party websites, services, or platforms that are not owned or controlled by us. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

The Barrera Properties, LLC

Sonia Barrera, Owner

5505 East 51st Street, Tulsa, OK 74135

Email: [email protected]

Phone: 918.609.0357

Website: thebarreraproperties.com

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